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Importance Of Mobile Advertising In Agency Media Plans

By Shilpa Ramesh Deshpande

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Identifying Barriers And Incentives Related To Attending The Performing Arts: An Examination Of First Year College Students

By Meena Lokhande

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Is Diesel A Dirty Word? Examing The Communication And Public Relations Challenges Faced By Auto Manufacturers Who Want To Introduce Small Diesel Engines To The American Market

By Tejal Ramesh Kadam

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A Case Study Of L’Oreal/Maybelline Advertising In The United States And China

By Aruna Mahajan

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Trends In Advertising Typology And Facial Cosmetic Emphasis, 1940-2010

By Bhim Chand Bhardwaj

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Three Essays On Consumer Restaurant Choices: Sustainability, Nudges, And Reference Prices

By Vishal Jagtap

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New Capitalization On Old Music: Approaches To The Use Of Verdi'S Music In Tv Advertisements

By Madhuri Mali

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Preventing A Zombie Contract Apocalypse With A Document-Engineered Approach To Standard Form Consumer Contracts (Sfccs)

By Kailas Ramesh Bhave

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New Sheriff In Town: Antecedents And Consequences Of Effective Lead Independent Directors

By Rajashree Tilak

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The Benefits Of Advertising Status : What Conspicuous Consumption Buys Women

By Satbir Jat

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